![]() From the 8-12 week development cycle of our latest game ” We always post on our Facebook page every Friday ( and often more during the week ) and always post screenshots or video’s for #screenshotsaturday on Twitter. There’s nothing like a bit of public accountability to keep you pushing on, certainly through the tough times where you’ll need to plow through and complete the project. It can seem like a waste of time, but there will be a point when you’ll start to see a little traction, the biggest companies in the world all started with that first post.ĭocumenting your journey of building the game is by far the best way to build up some engagement, and it also has the side effect of keeping you accountable and on track time wise. Keep posting even if no-one is watching, commenting or reacting, especially when starting out. People don’t notice announcements they notice consistency. People live there lives in weekly cycles, so be sure to at least post on the same day every week. Post regularly, make the commitment and weave this into your development cycle. These can be early sketches or concepts, and videos will always perform better than flat images. “Documenting your journey of building the game is by far the best way to build up some engagement, and it also has the side effect of keeping you accountable and on track time wise.”Īs soon as you have anything at all to show, start posting on your blog / social media channels. Kevin Wolstenholme – Founder of RisingHigh Studios You can follow DeadCoolApps on FB, Twitter & Instagram. DeadCoolApps are proud to have been Featured by Apple 14 times in New Games We Love. Founded by Simon Crack in 2012, they have created over 300 apps, reached the top charts many times and generated tens of millions of downloads. If you make a great game – you’ll suddenly have options like pitching Apple for a Feature.”ĭeadCoolApps is a small, indie mobile game studio based in Edinburgh, Scotland. Marketing a great game is a lot easier than marketing a bad one. If I had to name one strategy it would be: Make a great game – It can really be that simple. But like I mentioned above there are a lot of ways to go. – Keep knocking on doors – One will open sooner or later!Īs far as app promotion strategies go, I don’t think there is a one size fits all approach. – If you make an awesome game contact Apple for a potential feature ![]() – Share on social and forums on your progress of your game – People love to follow your progress! ![]() However, if you are going it alone you need to cover many of these bases: “Make no mistake it can be very hard for an indie developer to market their own game. “I don’t think there is a one size fits all approach. The answers and insights from these top developers were nothing short of amazing! Check it out: Simon Crack – Founder of Dead Cool Apps As far as app promotion and game marketing strategies go, what do you think is the most important strategy that game developers should follow?.What would be your advice to indie developers that want to get their game noticed?.Well, we reached out to a few of our most successful Buildbox developers that have become app experts at not only creating great games but gaining massive exposure for them also, to get their opinion on the topic. What’s the secret to game marketing success? And which app promotion strategies are the best at delivering results?
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